·                    In 1986, Cuba's leader, Fidel Castro stops smoking cigars for health related reasons.

·                    In 1987, smoking banned on domestic flights that are under two hours in length.

·                    In 1987, Joe Camel is introduced.

·                    In 1988, Philip Morris revenues top $31 billion.

·                    In 1989, Marlboro brand has captured 24% of the market.

·                    In 1989, a bill banning smoking on all domestic airlines is passed.

·                    In 1991, Marlboro Mediums are introduced to the market.

·                    In 1992, first nicotine patch debuts.

·                    In 1992, Marlboro brand is ranked #1 brand in the world by authoritative magazine.

·                    In 1993, Bill Clinton bans smoking in the White House.

·                    In 1994, McDonald's restaurants ban smoking in all of it's restaurants.

·                    In 1994, Mississippi is first state to sue the tobacco industry for health costs related to smoking.

·                    In 1995, the FDA declares nicotine a drug.

·                    In 1995, the 'Marlboro Man', dies of lung cancer at the age of 73.

·                    In 1997, Philip Morris USA market share tops 50%.

·                    In 1997, Philip Morris revenues top $72 billion.

·                    In 1997, the Federal Trade Commission accuses Joe Camels ads of targeting youths.

·                    In 1997, Joe Camel ads stop.

·                    In 1998, various states settle with tobacco companies over the costs of health related diseases caused by cigarettes.

·                    In 1999, approximately $10 million americans smoke cigars.

·                    In 2000, European Union files suit in New York against RJR, Philip Morris on RICO/smuggling claims.