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In 1964, first Surgeon General's report to link cigarette smoking to lung
cancer.
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In 1964, Philip Morris comes out with 'Marlboro Country' ads. Sales start
growing at 10% per year.
·
In 1965, United Kindom bans cigarette advertisments on television.
·
In 1966, health warning labels on cigarette packages begin.
·
In 1968, Virginia Slims debut. Ads clearly target women.
·
In 1968, Philip Morris revenues top the $1 billion mark.
·
In 1969, Consumer advocate, Ralph Nader, asks for a ban on smoking on
airlines. Pan Am creates first no smoking section.
·
In 1970, top selling brand is Winston.
·
In 1970, the first 'Great American Smokeout' takes place.
·
In 1970, TWA becomes the first airline to have no smoking sections on all
of its flights.
·
In 1970, president signs bill banning advertising of cigarettes on TV and
radio.
·
In 1971, ban on TV advertising goes into affect. Advertisers lose $220
million per year.
·
In 1972, Philip Morris revenues go past $2 billion mark.
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In 1972, Marlboro becomes the best selling brand.
·
In 1972, Marlboro Lights hit the market.
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In 1973, Arizona passes first laws prohibiting smoking in public places.
·
In 1973, US government mandate nonsmoking area on all airlines.
·
In 1975, US military halts the distribution of free cigarettes in
K-rations and C-rations.
·
In 1975, Marlboros overtake Winston as the best selling brand in the USA.
·
In 1976, Philip Morris takes in over $4 billion in sales.
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In 1979, Philip Morris sales top $8 billion.
·
In 1980, Philip Morris sales over $10 billion.
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In 1981, cigarette consumption peaks.
·
In 1981, insurance companies begin selling life insurance to nonsmokers
at a reduced rate.
·
In 1983, in San Francisco, law banning smoking in private workplaces is
passed.
In 1985, Philip Morris
buys General Foods. Now owns 7-up and Miller Brewing Company.
Go to Part 7
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