Newport Cigarettes

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Newport cigarettes, Lorillard's leading product, was introduced to the market in 1957, The cigarettes was originally launched in Ireland and was targetted at the Irish male drinkers. The Greensboro, N.C. based Lorillard Inc. is the USA's fourth-largest cigarette manufacturer. Founded in 1760, Lorillard introduced the first blended cigarette, Old Gold Label, in 1926. Then in 1952 they again broke new ground by debuting Kent to the market. Kent was the first filter cigarette on the market. Newport cigarettes are the No. 2 cigarette brand in the United States behind Phillip Morris's Marlboro.

Newport cigarettes are just one of many ‘menthol' brands on the market, which collectively account for about 25 percent of the cigarettes sold in the United States. Newport cigarettes became the most popular in the menthol category in 1993. Newport cigarettes, by 1983 had the youngest franchise of any brand, with 53 percent of sales to people aged 18 to 24, and it had doubled its penetration of the young African-American market, according to a RJR document. In 2004 a study found that between 1989 and 1996 found that that Newport sales to teenagers had doubled. Newport cigarettes are especially popular in the northeastern USA and with the African American and Hispanic market people.

The market for menthol flavored cigarettes -- a minty-tasting extract also used in cold medicines -- is dominated by Lorillard, a unit of Loews, of New York. The Newport cigarettes brand, which accounts for more than 8% of all U.S. cigarette shipments, up from 6.5% in 1997. Lorillard Tobacco Company is the nation's fourth largest cigarette manufacturer thanks to the Newport cigarettes brand.

in 2015 Newport and the whole Lorillard Tabacco Company was bought out by R.J. Reynolds for $27.4 billion. Newport Cigarettes make up around 35% of the menthol cigarette sales in the U.S. and has been the most popular menthol cigarette in the United States since the mid 1990's.