Newport Cigarettes
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Newport cigarettes, Lorillard’s leading product, was introduced to the market in 1957. The Greensboro, N.C. based Lorillard Inc. is the USA’s fourth-largest cigarette manufacturer. Founded in 1760, Lorillard introduced the first blended cigarette, Old Gold Label, in 1926. Then in 1952 they again broke new ground by debuting Kent to the market. Kent was the first filter cigarette on the market. Newport cigarettes are the No. 2 cigarette brand in the United States behind Phillip Morris's Marlboro.
Newport cigarettes are just one of many ‘menthol’ brands on the market, which collectively account for about 25 percent of the cigarettes sold in the United States. Newport cigarettes became the most popular in the menthol category in 1993.
Newport cigarettes, by 1983 had the youngest franchise of any brand, with 53 percent of sales to people aged 18 to 24, and it had doubled its penetration of the young
African-American market, according to a RJR document. Newport cigarettes are especially popular in the northeastern USA.
The market for menthol flavored cigarettes -- a minty-tasting extract also used in cold medicines -- is dominated by Lorillard, a unit of Loews, of New York. The Newport cigarettes brand, which accounts for more than 8% of all U.S. cigarette shipments, up from 6.5% in 1997.
Lorillard Tobacco Company is the nation’s fourth largest cigarette manufacturer thanks to the Newport cigarettes brand.
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